【口语】没商标或以店名作牌子的产品
Generic and store-brand products没商标或以店名作牌子的产品Velia: How come your grocery bill is less than mine. We bought more or less the same stuff.
韦利亚﹕你买食物杂货的费用，怎么比我少。我们买的东西差不多。Annar: Well I noticed that you go for the big-name brands.
安那尔﹕嗯，我见你买的都是名牌。Velia: Don't you?
韦利亚﹕你不是吗？Annar: No I try to buy generic and store-brand products. They're always cheaper than the big-name brands.
安那尔﹕不是，我尽可能买没有商标或以店名作牌子的产品。这些产品比名牌便宜。Velia: But they don't look so good. The packaging isn't so attractive.
韦利亚﹕可是看来没有名牌那么好。包装就不那么美观。Annar: It's what's inside that's important. Fancy packaging is what you pay extra for.
安那尔﹕包装之内的东西才重要。你得多付钱，就是因为那包装美观。谈generic products之前，不妨先谈谈general和generic的分别。Generic指「某一类东西共有的」，general则指「一般的」，例如﹕(1) The generic term for trout, salmon, carp, etc, is "fish"（鳟、鲑、鲤等的统称是「鱼」）。(2) The general opinion is that the president should step down（一般人都认为，总统应该下台）。Generic还有一个特别意思，就是「没有商标的」，和branded（有商标的）相对。例如﹕(1) Generic medicines are cheaper but no less effective than those with trademarks（没商标的药，比有商标的便宜，效用则不稍逊）。(2) This is the generic equivalent of Coca-Cola / This is generic cola（这是和可口可乐同类的没商标饮料 / 这是没有商标的可乐）。Generic也可作名词，指没有商标的产品，例如﹕To save money, I always buy generics（为了省钱，我专买没商标的产品）。Store-brand products也叫own-brand / own-label products，指以零售商的店名为牌子的产品。Store-brand本是美式英语说法，但今天英式英语也常用这个词，例如﹕Both supermarkets in Hong Kong have their own-brand / store-brand products（香港两家超级市场，都有自己牌子的产品）。留意You go for the big-name brands这一句。Go for有「喜欢」、「挑选」的意思，例如﹕(1) Not every man goes for blondes（男人不一定都喜欢金发女郎）。(2) He goes for Cantonese food（他爱吃广东菜）。
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